Get Top 10 Google Rankings - DIY

As a business owner it is often tempting to want to do things yourself to save money.

As a result of this the usual cost is time. Because it is your business you don't want to do a terrible job. Yet, maybe it is an area that you don't know very much about.

So, what do you do?

Well, from personal experience I can tell you that what you do is -

1. You invest a lot of time and maybe even some money trying to find out how to do it properly. This takes you away from your family and upsets your wife.

2. When you are finished you are not really sure whether you have done a good job or not.

3. You bring in a professional to sort out what you have done and do it properly.

Sound familiar?

What you need in order to save you time and money are the right tools from people who know what they are doing.

That is why you need to check out Internet Business Promoter if you are looking to improve your search engine rankings.

Not sure about the cost? What is it costing your business to not be on the front page of Google?

It is not very often that I do a review for a paid product as you know. I often review free products but I will only review a paid product under the following criteria -

1. I have used it
2. It does what it said it will
3. I believe that it is great value for money.

Internet Business Promoter fits all of those categories.

Here is just a little summary of what it can do

1. Keyword research - get the right keywords for your website.

2. Find out what you need to do to optimise your website to get on the front page of Google

3. Compare your website to your major competitors to find ways to improve the optimisation of your website.

4. Help you find websites to link to

5. Submit your website to major search engines and directories so that it can be found bny more people.

If you are looking for a DIY SEO program you could do far worse than check out Internet Business Promoter

Get Top 10 Google Rankings - DIY

Get More Clicks to Your Website - 5 Tips for Effective Page Titles and Descriptions

Want more clicks to your website?

But don't want to pay for them?

Statistics say that the number 1 listed website on Google for any given search term gets up to 50% of the clicks for that search term. And as you go down the list each listing gets fewer clicks.

And, once you get to the bottom of Page 2 most websites get very few free clicks from Google.

It is possible however to increase the number of free clicks that you are getting by using your Page Title and Meta Description effectively to entice searchers to click on your listing as opposed to the other listings on the page.

As you probably know the Page Title and Meta Description are the parts of your website that appear in the search engine results. Your Page Title is what people will click on, and the meta description gives them some more information about your business to convince them to click on your website.

Here are some rules for creating Page Titles and Meta Descriptions that will get you more clicks.

1. Each webpage on your site must have a unique Title and Description.

2. Google will only show the first 70 characters in your Page Title and 160 characters of your meta description so put your most relevant information at the start of each.

3. The Page Title and Meta Description should contain the most relevant keyword phrases that relate to that page on your website.

4. Sell Benefits not Features. You have a small space to convince a searcher that they should click on your listing.

What can your product do for them?

What will it create for them?

What problem can you solve for them?

These are the questions that you should be trying to answer in your Page Title and Meta Description.

5. Include a Call To Action

Most of us are used to following instructions and when left to make our own decisions, sometimes the decision that people make is no decision at all. Help them to make a decision. The decision to click on your website.

A Call To Action might be a FREE Report or a Special Offer that they will receive when they visit your website. Including this in your meta description will increase your click through rates.


Go and have a look at your page titles and meta descriptions for your website. Grab a pen and paper (yes they still exist)!! Write down the URL for each page on your website. Next to each URL write down the main keyword phrase that you are targeting on the page of your website. Then write down the current Page Title and Meta Description for the page.

Then, answer these questions.

Are my titles and descriptions unique?

Do they include my keyword phrase?

What benefit am I trying to sell?

Is there a strong call to action?

It can take some time and practice to get used to writing effective page titles and meta descriptions in only a very short space.


PS If you want more information about keyword research for your website check out my post on Effective Keyword Research for Business Websites

Get More Clicks to Your Website - 5 Tips for Effective Page Titles and Descriptions

Out of The Box Keyword Research Strategy - Keep this one to Yourself

Yesterday I gave you an insight into how to use Google Trends to get better results in a shorter time.

Now I want to dig deeper into how I use this for my websites, and how you can use it for yours as well.

We all know the importance of great keyword research so I am always looking for an edge over my competition for my websites and my clients' websites.

Untapped keywords are like Texas Tea. (Anyone remember the Beverley Hillbillies??) They made a lot of money from Texas Tea (oil - for those of you that don't know the Hillbillies). Showing my age I know!!

So, what if you take the info you get from Google Trends and combine it with the info you can put into the Google Keyword Tool.

OK, I'm not a Google freak but when they give you free tools to use that more than do the job, why not use them.

Here is what I do.

1. Type your main search term into Google.

2. Take the number 1 website and put that address into Google Trends.

3. Take the number 1 website and put it into the Google Keyword Tool. Make sure you select 'website content as your means to generate keywords and then hit generate keywords and go through the list and add all keywords that are relevant to your website.

4. Go back to Google Trends and look at the number 1 website. Look at the websites that people also visited.

5. In turn, put each of these websites into the Google Keyword Tool and add all relevant keywords.

Now you have a long list of keywords. Have a good look for the ones with reasonable traffic and reduced competition. These are the nuggets. Here is your Texas Tea.

Out of The Box Keyword Research Strategy - Keep this one to Yourself

Did you find a Gold Nugget? Don't stop looking. There will be more than one.

Last week I wrote about 10 Essential Tools for your online business.

Today I am going to dig deeper into another great tool that I use for my online business - Google Trends.

I treat finding a great website like finding a gold nugget. Don't stop looking when you find one, because there might be a cluster of them.

So, how do you find them quickly and easily.

Google Trends

You can use Google trends for a number of things like seeing what search terms are hot on the web.

But, a lesser used section of Google trends is the websites section. You can see different stats about people that visited a certain website.

Lets say that we look at a website like ezinearticles.com

If you put this into the website section of Google Trends you get some info about visitors to the website.

You can see the volume of traffic and the trend in the traffic.

But, more importantly you get a list of the top 10 websites that people that visited ezinearticles also searched for. Here are the nuggets. Some of these websites you may already know about, but there are some nuggets here that maybe you didn't know about.

You can also see a list of other search terms that they searched for as well.

If you want to dig a bit deeper you can then repeat the propcess for any of those top 10 websites to find other websites.

So, rather than using the search engine and typing in something like 'article directory' and then sifting through the search results, you have a list of the top 10 websites that people visited.

Imagine the possibility in terms of keyword research and linking. Stay tuned, over the next couple of days I am going to take you through using these tools to find great websites to link to and ways to find new keywords.

Did you find a Gold Nugget? Don't stop looking. There will be more than one.

Top 5 OnPage SEO Factors for Optimising your Website

I believe in getting bang for my buck. I like to maximise the return on investment for my time and money so that I can get more done in less time and with less money.

In that regard I don't imagine that I am too much different to anyone else.

So, when you look at optimising the content of a webpage, what areas do you need to concentrate on.

Before you do anything you must know what keywords you are looking to target. If you want more information about how to do your keyword research check out my post on keyword research for your business.

so, once you know what keyword or phrase you are looking to target on your page there are 5 main areas of onpage content that have a major bearing on how the search engines will treat your website.

1. URL

Other than the home page of your website (which is probably index.html), you should look to include some keywords in the URL of the pages on your site.

eg. if you are a web designer, the url for the main page on your website that relates to your web design services could be something like 'www._______.com/websitedesign.html'.

2. Page Title

This is a crucial piece of information to tell the search engines what your page is about.

If you are calling your home page 'Home Page' then you need to take a long hard look at your website.

I just did a Google search for 'home page' and guess what sites come up on the front page. Websites like BBC, Wikipedia, NASA, Microsoft, CNN, iGoogle, Adobe, Mozilla, Opera and Apple.

That is some pretty tough competition!! And even if you did get on the front page is it likely that your potential customers are typing the search term 'home page' into their browsers in an attempt to find your website.

Make your page title relevant to what your business does and include a call to action to get people to click on your link.

eg. 'Professional Freelance Website Design - Free Website Reviews available to make your website perform better'.

3. Meta Description

This is the part of your page that describes to the search engines what this page of your website is all about.

It also appears in the search results underneath the page title.

Do not overdo the keywords and use some words and phrases related to the main phrase that you have used in your URL and title.

Sell benefits of your product or service because this will come up in the search engine results. Give people a reason to click on your link.

4. The Main Heading

Because people tend to scan web pages rather than read them comprehensively you need to be using headings within your content to break up the text and give the readers a clue as to what the content is about.

These headings are coded into your webpage using the 'tags' H1, H2, H3, H4, H5, and H6. If you don't know any HTML don't worry. Just look at the main heading on your page. This should be the H1 heading.

First question is, 'Is there a main heading?'

Are there any headings at all?

If there is a main heading does it contain your keyword or keyphrase or something very close to it?

If not, this is another area you can make significant improvements to the SEO of your website. Look at the content of your page and for each paragraph write an appropriate heading that utilises one of your keyphrases.

At the top of the page, write a heading that relates to the content of the whole page, and also uses your keyphrase or a related phrase.

Your main heading may even be the same as your page title.

Search engine robots also scan the code on your page looking for the heading tags to find out what your page is about. Use specific terms, rather than no terms at all or a generic term.

One of the most common generic terms I see on websites is the term 'products'. Do a Google search for the term products and see who you are competing against.

5. OnPage Links

These are the links on your website that point to other pages on your website. They might be in your navigation menu, or in the content of the page. this is another great place to use your keywords.

(Come real close just for 1 minute. Closer. Closer. I don't want anyone esle to hear this)

DO NOT USE 'CLICK HERE' to link to another page on your website. Sorry for shouting at you.

When Google spiders follow links over the internet one of the ways they know where they are going to is the text associated with the link they are following. It would be a bit like driving down the highway and seeing a roadsign that said 'There". OK, so you would know you were going 'There', but would you really know if you wanted to go 'There' or not. You would much rather know you were driving to LA or Sydney, as opposed to 'There'.

Just for one last exercise, do a Google search for 'Click Here' to see what websites you are competing against if you use this term to identify your links.

And, are your customers really going to be typing 'Click Here' into Google to try and find your business?

Top 5 OnPage SEO Factors for Optimising your Website

Keyword Research for your Small Business Website

Keyword Research could be the death of your Website!!

What keywords are you targeting with your website?

What are people searching for in your industry?

Week 2 of your 8 week challenge is all about keywords. This is an area that I find alot of small business owners struggle with, and alot of website designers overlook.

"It is no good having a pretty website if nobody can find it."

Here is an outline of the process that I use for researching keywords for a website. Feel free to copy it or improve on it as you can.


Step 1 - Create a list of keywords.

Have you ever been in one of those network marketing organisations? The first thing they say to you is come up with a list of prospects (people you know), and all of a sudden it seems like you don't know anyone. And then you contact the people on your list and none of them are interested.

Well, it can be a bit like that with keywords. Coming up with a list of a few hundred keywords that people might be searching the internet for that relate to your business can be a bit daunting for those that are new to it.

The good thing is there are tools that can help you. Personally I tend to use the Google keyword tool first and foremost. You can do this by typing in a term related to your business and it will generate a list of terms related to this term. Or you can type in a website, maybe your competitors and it will generate a list from the content on the website.

Step 2 - Select your keywords

Once you have your list for starters you then need to select the keywords that you want to focus on. I take into account 2 factors when looking at keywords. I want the words with plenty of traffic, and I want the keywords with less competition.

I can guarantee that everyone in your industry will be targeting the top 10 main keywords. So, if you are just getting started in can be a real boost to target some of the secondary keywords. These keywords will still have good traffic volume, but there will be less competition.

Google Keyword Tool will give you a good indication of both traffic and competition.

Step 3 - Group your keywords

Once I have a list of a few hundred keywords with good traffic I then group them together. You can do this simply in an Excel spreadsheet. At the top of each column I put a main keyword, and I then group similar keywords under this column. You will probably finish up with 5 or 6 groups of keywords after you have finished this process.

I then look at each of these groups of keywords and from within each group I select the main keyword that has the most traffic and the least competition.

Step 4 - On Page Keyword Optimisation

After the grouping process you should have 5-6 main keywords and groupings of secondary keywords that relate to each of these main keywords.

These main keywords will then form the basis of your site URL's, Page Titles, meta descriptions for each page, navigation menu and page content.

When you do this it is vital that you do it in such a way that you do not detract from the user experience of your website. All of these factors should consider usability first and search engines second, but it is entirely possible to enhance your search engine rankings quickly and easily by doing this without affecting the usability of your site. In fact it will often enhance the usability of your site as well.

For example, if you are a florist one of your navigation menu headings might be 'products'. After this process you will find that 'products' will not be one of your main keywords. You may find that 'roses', 'flowers', and 'gift baskets' will be among your main keywords that you can then use in your navigation menu. This enhances both usability and search engine performance.


This process of identifying your keywords will take some time to begin with, but in my experience it will help you to focus on what your site is really about, and it will enhance your search engine rankings from day 1.

More traffic, more sales, happy days.

PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... C: wait... SD: wait...

Keyword Research for your Small Business Website