How much would you pay for a Number 1 Ranking on Google??

What would it be worth to your online business to be Number 1 on Google?

One of the most common questions that I get asked is 'How much will it cost to get my business to Number 1 on Google?'

My question to you is 'What is it costing you to not be Number 1 on Google?'

Here is an exercise that I do to determine the value of the Number 1 ranking on Google.


Lets say that I have an online business and one of my major search terms generates 2000 searches per month. You can use the Google Keyword Tool to see how many searches per month are generated for your search term.

On average the number 1 listing will generate 40-50% of the total search volume as traffic.

So my website is going to get 800-1000 hits per month.

I have a product that sells for $27. (You can plug in your own numbers)

My website converts at 10% so I am going to make 80 to 100 sales per month. This will generate between $2160 and $2700 per month in revenue from your number one ranking on Google.

You will also get some extra benefit because your optimisation efforts will have a flow on effect to other keywords and phrases and bring more traffic to your website.


So, again I ask you 'How much is it costing your business to not be Number 1 on Google?'

And, another question, 'How much would you be prepared to pay to generate a monthly income of $2160 on a regular basis?'

How much would you pay for a Number 1 Ranking on Google??

Get More Clicks to Your Website - 5 Tips for Effective Page Titles and Descriptions

Want more clicks to your website?

But don't want to pay for them?

Statistics say that the number 1 listed website on Google for any given search term gets up to 50% of the clicks for that search term. And as you go down the list each listing gets fewer clicks.

And, once you get to the bottom of Page 2 most websites get very few free clicks from Google.

It is possible however to increase the number of free clicks that you are getting by using your Page Title and Meta Description effectively to entice searchers to click on your listing as opposed to the other listings on the page.

As you probably know the Page Title and Meta Description are the parts of your website that appear in the search engine results. Your Page Title is what people will click on, and the meta description gives them some more information about your business to convince them to click on your website.

Here are some rules for creating Page Titles and Meta Descriptions that will get you more clicks.

1. Each webpage on your site must have a unique Title and Description.

2. Google will only show the first 70 characters in your Page Title and 160 characters of your meta description so put your most relevant information at the start of each.

3. The Page Title and Meta Description should contain the most relevant keyword phrases that relate to that page on your website.

4. Sell Benefits not Features. You have a small space to convince a searcher that they should click on your listing.

What can your product do for them?

What will it create for them?

What problem can you solve for them?

These are the questions that you should be trying to answer in your Page Title and Meta Description.

5. Include a Call To Action

Most of us are used to following instructions and when left to make our own decisions, sometimes the decision that people make is no decision at all. Help them to make a decision. The decision to click on your website.

A Call To Action might be a FREE Report or a Special Offer that they will receive when they visit your website. Including this in your meta description will increase your click through rates.


Go and have a look at your page titles and meta descriptions for your website. Grab a pen and paper (yes they still exist)!! Write down the URL for each page on your website. Next to each URL write down the main keyword phrase that you are targeting on the page of your website. Then write down the current Page Title and Meta Description for the page.

Then, answer these questions.

Are my titles and descriptions unique?

Do they include my keyword phrase?

What benefit am I trying to sell?

Is there a strong call to action?

It can take some time and practice to get used to writing effective page titles and meta descriptions in only a very short space.


PS If you want more information about keyword research for your website check out my post on Effective Keyword Research for Business Websites

Get More Clicks to Your Website - 5 Tips for Effective Page Titles and Descriptions