How much would you pay for a Number 1 Ranking on Google??

What would it be worth to your online business to be Number 1 on Google?

One of the most common questions that I get asked is 'How much will it cost to get my business to Number 1 on Google?'

My question to you is 'What is it costing you to not be Number 1 on Google?'

Here is an exercise that I do to determine the value of the Number 1 ranking on Google.


Lets say that I have an online business and one of my major search terms generates 2000 searches per month. You can use the Google Keyword Tool to see how many searches per month are generated for your search term.

On average the number 1 listing will generate 40-50% of the total search volume as traffic.

So my website is going to get 800-1000 hits per month.

I have a product that sells for $27. (You can plug in your own numbers)

My website converts at 10% so I am going to make 80 to 100 sales per month. This will generate between $2160 and $2700 per month in revenue from your number one ranking on Google.

You will also get some extra benefit because your optimisation efforts will have a flow on effect to other keywords and phrases and bring more traffic to your website.


So, again I ask you 'How much is it costing your business to not be Number 1 on Google?'

And, another question, 'How much would you be prepared to pay to generate a monthly income of $2160 on a regular basis?'

How much would you pay for a Number 1 Ranking on Google??

Ramp up your Keywords - Use them in your Onpage Links

There are many ways to tell the search engines what your website is about and how it will be relevant to searchers.

Onpage links are the links on your webpage that links to other pages on your website. These links will be in your navigation and you should also use them in the content on your page.

Using your keywords within your onpage links is a great way to increase the power of your keywords.

Just like you try to do with the links coming into your website from other websites, your link text should be optimised to make best use of your keywords.

Have a look at a page on your website right now. Find the links. What is the text that represents the links. Is it 'Click here' or 'Free Sample' or 'Find out more'. I guarantee that free sample and click here are not on your keyword list.

Remembering readability foir your users, change these links to incorporate your main keywords.

Just like you do in the headings on your webpages, you should also look to include keywords in your onpage links whenever you possibly can.

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Ramp up your Keywords - Use them in your Onpage Links

Keyword Research for your Small Business Website

Keyword Research could be the death of your Website!!

What keywords are you targeting with your website?

What are people searching for in your industry?

Week 2 of your 8 week challenge is all about keywords. This is an area that I find alot of small business owners struggle with, and alot of website designers overlook.

"It is no good having a pretty website if nobody can find it."

Here is an outline of the process that I use for researching keywords for a website. Feel free to copy it or improve on it as you can.


Step 1 - Create a list of keywords.

Have you ever been in one of those network marketing organisations? The first thing they say to you is come up with a list of prospects (people you know), and all of a sudden it seems like you don't know anyone. And then you contact the people on your list and none of them are interested.

Well, it can be a bit like that with keywords. Coming up with a list of a few hundred keywords that people might be searching the internet for that relate to your business can be a bit daunting for those that are new to it.

The good thing is there are tools that can help you. Personally I tend to use the Google keyword tool first and foremost. You can do this by typing in a term related to your business and it will generate a list of terms related to this term. Or you can type in a website, maybe your competitors and it will generate a list from the content on the website.

Step 2 - Select your keywords

Once you have your list for starters you then need to select the keywords that you want to focus on. I take into account 2 factors when looking at keywords. I want the words with plenty of traffic, and I want the keywords with less competition.

I can guarantee that everyone in your industry will be targeting the top 10 main keywords. So, if you are just getting started in can be a real boost to target some of the secondary keywords. These keywords will still have good traffic volume, but there will be less competition.

Google Keyword Tool will give you a good indication of both traffic and competition.

Step 3 - Group your keywords

Once I have a list of a few hundred keywords with good traffic I then group them together. You can do this simply in an Excel spreadsheet. At the top of each column I put a main keyword, and I then group similar keywords under this column. You will probably finish up with 5 or 6 groups of keywords after you have finished this process.

I then look at each of these groups of keywords and from within each group I select the main keyword that has the most traffic and the least competition.

Step 4 - On Page Keyword Optimisation

After the grouping process you should have 5-6 main keywords and groupings of secondary keywords that relate to each of these main keywords.

These main keywords will then form the basis of your site URL's, Page Titles, meta descriptions for each page, navigation menu and page content.

When you do this it is vital that you do it in such a way that you do not detract from the user experience of your website. All of these factors should consider usability first and search engines second, but it is entirely possible to enhance your search engine rankings quickly and easily by doing this without affecting the usability of your site. In fact it will often enhance the usability of your site as well.

For example, if you are a florist one of your navigation menu headings might be 'products'. After this process you will find that 'products' will not be one of your main keywords. You may find that 'roses', 'flowers', and 'gift baskets' will be among your main keywords that you can then use in your navigation menu. This enhances both usability and search engine performance.


This process of identifying your keywords will take some time to begin with, but in my experience it will help you to focus on what your site is really about, and it will enhance your search engine rankings from day 1.

More traffic, more sales, happy days.

PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... C: wait... SD: wait...

Keyword Research for your Small Business Website