Showing posts with label blog content. Show all posts
Showing posts with label blog content. Show all posts

Saturday, April 25, 2009

Duplicate Content Penalty - Is it just BS?

OK. So here is my thought on the subject.

The Duplicate Content Penalty is BS.

So, some of you might be saying 'What is this Duplicate Content Penalty?'

The duplicate content penalty is something that has been tossed around for years that says that the search engines will penalise you if you have a piece of content on one of your web pages that is the same as a piece of content on a web page on another website.

It doesn't happen.

If it did happen, article directories like ezinearticles would not exist. I have many articles on ezinearticles that are also on my web design website. I have posted these articles on other article directories as well.

I don't see ezinearticles suffering too much from this duplicate content.

If the duplicate content penalty existed I could quite conceivably put the article directories out of business by posting my articles to as many of them as I possibly could so that they all got hammered by Google for having duplicate content. Ridiculous.

On a number of occasions I have had one of my articles picked up by manta. I like it when that happens. They are a PR6 website with about 5 million unique visitors per month. So, they get one of my articles of ezinearticles and republish it on their website.

Doesn't seem like they are too worried about a duplicate content penalty.

So, if you have some really good content and you are worried about putting it out there because you don't want to get penalised for duplicate content - TAKE OFF THE HANDCUFFS.

There is a whole lot of link love you are missing out on. I regularly use 4-5 article directories for each article I write. I often put content up on Squidoo as a lens. I write eHow articles from my content. I put content on my blog that is on my website and vice versa.

If you have been holding yourself back because you have been worried about getting penalised for duplicate content - STOP. It won't happen.

The Real Duplicate Content Penalty

OK. So here is what you don't do. Create a website with 100 pages, 1 page of unique content and 99 pages of copy. Google won't love you.

That is the duplicate content penalty.

It is generally accepted that the Google algorithm takes into account the size of your website. It stands to reason that a 1000 page website would have more authority than a 1 page website.

Now, don't get me wrong it is entirely possible to get a 1 page website to rank well in the search engines.

But, it must be unique content. That is what duplicate content is all about.

So, use your content. Submit it to article directories. Make a squiddo lens. Write some eHow articles. Make a blog.

Use your content to create links back to your website to bring traffic and to help you rank better in the search engines.

Create some link love for your website.


Duplicate Content Penalty - Is it just BS?SocialTwist Tell-a-Friend

Thursday, April 23, 2009

Business Blogs - Onsite or Offsite

A blog is a great way for a business owner to add fresh content to their website quickly and easily without having to engage their web designer.

As a business owner one of the things you need to decide is do you want your blog to be onsite or offsite.

Here are some of the pros and cons for both scenarios. Each has their advantages and disadvantages and you need to decide which one best suits your business situation.

Onsite Business Blog

Advantages of having your blog onsite include -

1. It is easy for your visitors to find your blog.
2. You can add new content to your website quickly and easily.
3. Search Engine ranking benefits of being able to add keyword related content to your website and being able to feed your website with new content on a regular basis.

Disadvantages

1. Your links will count as internal links rather than external links
2. If you are not a web designer there will be a cost to add a blog to your website.


Offsite Business Blog (eg. Blogger)

Advantages

1. You can link back to content on your website as external links
2. No setup cost

Disadvantages

1. You won't be able to add new content to your main website. You could use a product like RSS Content Builder to get around this. There is a cost associated with this.
2. No direct search engine benefit to your main website. However if you can build you offsite blog so that it gets noticed by the search engines you will get some benefit when you make links back to your main website.

Regardless of whether or not you have an onsite blog or offsite there are some key things you must do to ensure your blog is successful.

1. Have a plan to post content to your blog on a regular basis.
2. Make sure the theme of your blog is consistent with the theme of your website and your business.
3. Create an RSS feed using a service like feedburner.
4. Use Zimbio to share your content. Check out my post on sharing your content for more information about Zimbio.

Make your blog fun and interesting and share useful content with your visitors and customers.

Business Blogs - Onsite or OffsiteSocialTwist Tell-a-Friend

Wednesday, April 22, 2009

Share your blog content with the world - Free traffic and more Backlinks

OK. So you have a piece of quality content that you have put on your blog and now you want to promote it to the world. Find people that don't know about your blog and bring them back to your site. How do you do it??

Check out www.zimbio.com

This website is a collection of online magazines, and a great way to post your content onto other websites. This will get you in front of people that don't know you and will bring links back to your website as well.

Here is a few stats about Zimbio that should excite you. PageRank is 6 so Google loves them. Alexa rank at time of posting is 528. Compete tells me they got over 4 million unique visits for March 2009. This will get you some serious exposure and for little or no time.

OK, so here is what you need to do.

1. Create an account at Zimbio.

2. Register your RSS feed and they will automatically pick up your blog posts.

3. Search Zimbio for relevant ezines that relate to your content or niche.

4. Weekly, I log in to my Zimbio account and you will find your blog posts listed and you can then nominate which ezines you want to post them to.

That is about how hard it is.

I have about 5 ezines on Zimbio that I post my content to that all relate to my niche. At the moment I am averaging about 3 blog posts per week. For each blog post I get a link back to my blog associated with the post, and I also get to include links within the content to other blog posts and to my other websites. Don't go over board with the links, but if you have 3-4 links within your content that is 4-5 links per post. That is an extra 10 to 15 links per week which is 500 to 750 links over a year.

The other great thing about these links is you have complete control over what you link to and what text you attach to the link, making the links more valuable to you.
Share your blog content with the world - Free traffic and more BacklinksSocialTwist Tell-a-Friend

Tuesday, April 21, 2009

Share your blog content with the Social Media World

It is no secret that social media must be one of the greatest ways to promote your business and content to the world.

You can even get your users to do it for you.

So I wanted to share with you quickly one of the best and quickest ways that I have found to automate this process, and make it really easy for you and your users to promote your content.

Given the large numbers of social media sites it can be quite time consuming to setup all these submission gadgets on your blog, they can take up a lot of space, and often it makes it too hard for your readers to be bothered doing it.

So, how about one gadget that does it all for you. Twitter, FaceBook, Digg, LinkedIn, Stumbleupon, Myspace - you name it.

One of the blogs that I watch on a regular basis is Sitefling by Justin Brooke. You should check it out for info about web design and internet marketing.

I noticed a while ago on Justin's blog that he had a gadget on the bottom of each blog for sharing his posts. The gadget is Tell-a-Friend by SocialTwist.

Go check it out if you want to ramp up your blog profile. Make it easy for your blog users to promote your content and bring more traffic back to your blog.
Share your blog content with the Social Media WorldSocialTwist Tell-a-Friend