Wednesday, May 6, 2009

Out of The Box Keyword Research Strategy - Keep this one to Yourself

Yesterday I gave you an insight into how to use Google Trends to get better results in a shorter time.

Now I want to dig deeper into how I use this for my websites, and how you can use it for yours as well.

We all know the importance of great keyword research so I am always looking for an edge over my competition for my websites and my clients' websites.

Untapped keywords are like Texas Tea. (Anyone remember the Beverley Hillbillies??) They made a lot of money from Texas Tea (oil - for those of you that don't know the Hillbillies). Showing my age I know!!

So, what if you take the info you get from Google Trends and combine it with the info you can put into the Google Keyword Tool.

OK, I'm not a Google freak but when they give you free tools to use that more than do the job, why not use them.

Here is what I do.

1. Type your main search term into Google.

2. Take the number 1 website and put that address into Google Trends.

3. Take the number 1 website and put it into the Google Keyword Tool. Make sure you select 'website content as your means to generate keywords and then hit generate keywords and go through the list and add all keywords that are relevant to your website.

4. Go back to Google Trends and look at the number 1 website. Look at the websites that people also visited.

5. In turn, put each of these websites into the Google Keyword Tool and add all relevant keywords.

Now you have a long list of keywords. Have a good look for the ones with reasonable traffic and reduced competition. These are the nuggets. Here is your Texas Tea.


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2 comments:

  1. thank you so much.. is there any tools or program like google trends?

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  2. Hi An69a
    I have not found a tool that allows me to automate this process as yet.
    I really think that you need to actively decide which keywords are going to work best for your website.
    Good Luck

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