Tuesday, May 26, 2009

31 Things to Consider When Planning Your Business Website

What do you need to consider when planning your business website?

Here is my checklist -

1. Domain Name - do you have one or do you need one?

2. Main Purpose of the Website

3. Your Target Market - what do they want and where do they hang out online?

4. Launch Timeframe - what is your launch date?

5. Your team - inhouse or outsourced?

6. Layout - must lead people around your website and allow them to uncover the things that interest them.

7. Navigation - easy to use and consistent across the website.

8. Integration with your corporate or business image - be consistent across your online and offline business so that your customers recognise you.

9. Color Scheme - use colors to highlight the key areas of your website.

10. Content - text, images, photos, articles, product info

11. Artwork - professional, and consistent with your business image.

12. Banners

13. Fonts - easy to read, consistent across your website, and not too many

14. Photos - professional

15. Internal Linking - this ties in with your navigation and contributes to your search engine rankings.

16. External Linking - what websites will add value to your visitors. These are the ones you should link to.

17. Ecommerce - do you need it?

18. Members Section - do you need a members section? Do people have to pay for it? What value can you give in return for this?

19. Forum - create a community around your website and your business

20. Newsletter - communicate regularly with your online customers

21. Video - a personal touch. Be professional

22. Audio

23. Blog - post new content regularly to your website and communicate with your customers.

24. Content Management System - do you need one?

25. Site Updates - how often? Who is responsible for these?

26. SEO - your website must be found.

27. Keywords and Keyphrases - research, research, research

28. Budget

29. Marketing - how are you going to promote your website? Online? Offline?

30. Code Validation - is your code valid? This could affect how search engines index your website. Make sure you have valid website code.

31. Programming Languages - does your designer have the necessary skills to build your website? Flash? PHP? Javascript?

Great website design comes together when the whole adds up to more than the sum of the individual elements.

Each element must support the main aim of the website

And, each element must support the image of the business.

'Your website is your business representative in the online world. What message are you sending to your online customers?'

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  1. Great information is shared in this blog which is very helpful and informative thanks for sharing this blog.
    web designing companies

  2. These are helpful guidelines! People are really taking the next step to improve their businesses through websites. It can really increase popularity and sale for an enterprise. But it can be stressful at times, particularly for people who are not really into designing. Good thing there are several services available helps everyone to make their business successfully uploaded in the Internet. Thanks for sharing! =)

    Frida Stanton