Monday, May 25, 2009

6 Ways to Save Money on Your Website Design

As a business owner, one of the things you are always conscious of is saving money on expenses.

$1 of extra sales might equate to 10cents of extra profit.

But $1 saved on expenses is $1 of extra profit.

Efficiency is all about taking your available resources and making them go further.

So how do you do that when you are planning your business website.

1. Have a clear idea of what you want your website to achieve.

Is your website for e-commerce?
Is your website about lead generation?
Is your website an information resource for your customers?

Having a clear idea of what you want your website to achieve will allow your website designer to get a clear idea of what they need to do for you.

It is a bit like when you build your house or you do a fitout on your business. If you have a clear plan when you start and you don't make too many changes you will limit your cost over-run.

When you have a clear idea of what you want from the start you can then ask your website designer for an estimation of the cost of your project.

2. Prepare your Content

You know your business and your products probably better than anyone else. So having your content prepared will allow your website designer to properly plan your website.

They may need to make some changes to your content to enhance your conversion or your search engine rankings. But if you have your content prepared in advance this will allow your designer to see more clearly what they are dealing with.

Again this will prevent revamping your website part way through the project which can inflate your cost.

3. Find some websites that you like.

This can be as simple as punching in one of your key search terms into Google and looking at the top ranked websites.

Grab a pen and paper and go and do this exercise.

Write down the website address and 3 things you like about the site and 3 things you don't like.

Do you like the layout?
Do you like the colors?
Do you like the images?
Do you like the navigation?
Do you like the content?

Be objective.

Doing this exercise with 4 or 5 of these websites will give your designer a good idea about what you do and don't like and they can prepare your website accordingly.

A word of caution, just remember that you are not your customer. A few years ago I had a retail business and some of the things that I used to sell in giftwares I just could not understand why anyone would buy them, but they sold so I sold them.

You are not your customer.

4. Don't redesign your website unless it needs to be redesigned.

If you have a website that you are looking to redesign, answer me one question?


Don't get me wrong here, I am a web designer and I make money when people decide to redesign their website.

But, you must have a valid reason to redesign your website.

And, these are not valid reasons -

  1. The website is 12 months old
  2. You are tired of the current design
  3. Someone in the marketing department thought it was a good idea.

5. Have an understanding of how long things take.

I once saw a sign in a business that said -

We offer the cheapest, fastest and most professional service to all of our customers. Please choose carefully because we can only do 2 out of these 3 things for you.

Cheap and Professional but not Fast
Cheap and Fast but not Professional
Fast and Professional but not Cheap.

If you are not sure how long your job will take, ask for a clear indication from the designer when you have an outline of what the project will involve.

If the timeframe does not match your needs, either be prepared to pay extra or find another designer.

6. Ask for a mockup of the design before your designer starts to code your website.

Make sure your website designer provides you with a visual picture of what your website will look like before they start to code your website.

I provide all of my clients with a mockup of their design. Over the last couple of years I have changed a few designs at this stage because the client wanted something to look a little different.

Once the client signs off on the mockup then I start to prepare the code.

A wise man once said -

Expect to get what you pay for and be happy with that
Be surprised if you get more than what you pay for, but don't expect it
Don't be surprised if you get less than what you pay for, but don't be happy about it

Reblog this post [with Zemanta]
6 Ways to Save Money on Your Website DesignSocialTwist Tell-a-Friend


  1. There is lot of people just putting up anything and calling it a website. They have no trace as to what they are doing but it is vital you learn some simple steps to follow to build a website. Here is a Free Website Creatorso that anybody whether professional or not can learn easily and fast…..

  2. I think now Internet user are increasing day by day so company are preferring online marketing now.smallbusiness planoutline

  3. You really did a great job on that! pretty nice site and unique content for people that help to save money...Professional Website Design

  4. Thanks a lot for ur great suggestions and tips for saving money website design.They are really helpful tips.Cheers !
    web design company

  5. such a good thing to create a website online. it saves a lot of time and money.

    Create Your Free Website

  6. This is really a great article. Thanks for sharing this post.
    Web Design in New York

  7. All the six ways to save money on website design sounds cool. will do share all these great ideas with all my friends too. They will also find them useful.
    scrolling behavior