Over the next 8 weeks I am going to cover various on-page factors that have a bearing on your ranking in the search engines.
Let me say firstly that any of these factors by themselves may not be make or break for you, however if you put them all together they will be very powerful for you in terms of how your site ranks in the search engine.
URL's are the first factor that we are going to deal with. The URL is the individual web address for each of the pages on your website. eg. www.yourwebsite.com/index.html. This is most likely the address for the home page of your website.
Some other common URL's that you might see for pages on a website are -
www.yourwebsite.com/products.html
www.yourwebsite.com/contact.html
www.yourwebsite.com/about.html
One of the more powerful ways to use URL's is to include your keywords into them.
If your business is a florist, rather than having www.myflorist.com/products.html you could have
www.myflorist.com/flowers.html
www.myflorist.com/roses.html
www.myflorist.com/giftsbaskets.html
This then puts some of your keywords into your URL's. It gives Google a better idea of what the page is about and this will help your search engine rankings.
Dynamic URL's
Dynamic URL's are a URL that is automatically generated for a web page each time the page is loaded. So, each time the page loads it will have a new URL. This is difficult for search engines to index and can hurt your search engine performance.
There are sound reasons for using dynamic URL's for a website, so if you have dynamic URL's on your website you should talk to your web developer about why you are doing this.
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