Thursday, April 23, 2009

Business Blogs - Onsite or Offsite

A blog is a great way for a business owner to add fresh content to their website quickly and easily without having to engage their web designer.

As a business owner one of the things you need to decide is do you want your blog to be onsite or offsite.

Here are some of the pros and cons for both scenarios. Each has their advantages and disadvantages and you need to decide which one best suits your business situation.

Onsite Business Blog

Advantages of having your blog onsite include -

1. It is easy for your visitors to find your blog.
2. You can add new content to your website quickly and easily.
3. Search Engine ranking benefits of being able to add keyword related content to your website and being able to feed your website with new content on a regular basis.

Disadvantages

1. Your links will count as internal links rather than external links
2. If you are not a web designer there will be a cost to add a blog to your website.


Offsite Business Blog (eg. Blogger)

Advantages

1. You can link back to content on your website as external links
2. No setup cost

Disadvantages

1. You won't be able to add new content to your main website. You could use a product like RSS Content Builder to get around this. There is a cost associated with this.
2. No direct search engine benefit to your main website. However if you can build you offsite blog so that it gets noticed by the search engines you will get some benefit when you make links back to your main website.

Regardless of whether or not you have an onsite blog or offsite there are some key things you must do to ensure your blog is successful.

1. Have a plan to post content to your blog on a regular basis.
2. Make sure the theme of your blog is consistent with the theme of your website and your business.
3. Create an RSS feed using a service like feedburner.
4. Use Zimbio to share your content. Check out my post on sharing your content for more information about Zimbio.

Make your blog fun and interesting and share useful content with your visitors and customers.

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