Thursday, April 30, 2009

Are customer error's costing you business?

Let me give you a little tip.

Not all of your customers are as computer savvy or internet savvy as you.

Let me give you another tip.

You probably have some links on your website that are broken.

So what happens when one of your potential customers tries to navigate to a page on your website that does not exist?

What happens is that they see an error page.

And what most business owners do not realise is that you have complete control over the page that they see.

Yet if you don't take control of this then they will see a default page that will look like one of the pages below.

These are just generic error pages that browsers display. They are usually just a collection of links to other websites.

Before you go any further with this post, go and test your website and see what kind of error page you get. Just type in an address for a web page that does not exist on your website and see what comes up.

Customers that see your error page are at a defining point in their relationship with their business. They will do one of two things.

1. They will leave your website and go somewhere else. This is the most likely option.

2. They will hit the back button on their browser and hopefully go back to the last functioning page on your website they visited.

You do have control over the error page that people see on your website.

Take a look at the error page. Quite simple, but with a prominent link back to the Amazon home page. This sends a message to the customer that Amazon want them to stay on their website.

Is your error page costing you business and losing you customers?

You do not need a fancy error page. You just need something that keeps people on your website so that you can build a relationship with them.

What does your error page look like?
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