Onpage links are the links on your webpage that links to other pages on your website. These links will be in your navigation and you should also use them in the content on your page.
Using your keywords within your onpage links is a great way to increase the power of your keywords.
Just like you try to do with the links coming into your website from other websites, your link text should be optimised to make best use of your keywords.
Have a look at a page on your website right now. Find the links. What is the text that represents the links. Is it 'Click here' or 'Free Sample' or 'Find out more'. I guarantee that free sample and click here are not on your keyword list.
Remembering readability foir your users, change these links to incorporate your main keywords.
Just like you do in the headings on your webpages, you should also look to include keywords in your onpage links whenever you possibly can.
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